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A senior man walking outdoors as his nursing assistant puts her arms around his shoulders to help steady him

The Expert Staff at Traditions at North Bend

Our days are filled with important duties and routines. Yet human connection takes precedence over the necessities of our job descriptions every time. You are why we're here.

We bring varied backgrounds and skills to our roles, but we are all here to love and support you.

Larry Conrad

Executive Director: Larry Conrad

Larry holds a Bachelor's degree in Hospitality Management and Business Administration from Rio Grande University, and became a Licensed Nursing Home Administrator in 2000.

"We have an opportunity to make a difference in the life of our residents every single day. It starts by listening intently. We are graced with the world's greatest set of walking encyclopedias under our roof. Traditions really instills and lives the idea that we focus on residents' dignity, what's important over just necessary in our daily roles, the power of socialization, choice, service and genuine care."

Larry and his wife, Sherlyn, have two sons, Joseph and Alex. Joseph is a recent UC graduate who works for Northrop Grumman, and Alex is a student at Walnut Hill High School.

Amanda Bell

Wellness Director: Amanda Bell

Amanda has her nursing degree and has served as the Director of Nursing for more than five years.

"We are here to make residents feel loved and cared for and we accomplish so much more by working together. North Bend is a very family-oriented space. We're all very hands on and our residents feel like family members."

Amanda was born and raised in Cincinnati, has been married for 13 years and has two kids.

Robin Hoffman

Activities Director: Robin Hoffman

Robin has a Bachelor's of Science in Recreational Therapy from Eastern Kentucky University and has worked with seniors for more than 20 years.

"North Bend is filled with laughter, smiles and great stories our residents tell. I am here for these reasons, as well as our BBET behavioral therapy program for memory care and our wonderful team. We believe in making eye contact with our residents, smiling and listening. Simple, but so important and worthwhile. I recently watched a 102-year-old resident FaceTime with her daughter, and to see the amazement on her face was really something special."

Robin and her husband, Fred have been married for 12 years.