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Our People

Our days are filled with important duties and routines. Yet human connection takes precedence over the necessities of our job descriptions every time. You are why we're here.

We bring varied backgrounds and skills to our roles, but we are all here to love and support you.

Larry Conrad Executive Director: Larry Conrad

Larry holds a Bachelor's degree in Hospitality Management and Business Administration from Rio Grande University, and became a Licensed Nursing Home Administrator in 2000.

"We have an opportunity to make a difference in the life of our residents every single day. It starts by listening intently. We are graced with the world's greatest set of walking encyclopedias under our roof. Traditions really instills and lives the idea that we focus on residents' dignity, what's important over just necessary in our daily roles, the power of socialization, choice, service and genuine care."

Larry and his wife, Sherlyn, have two sons, Joseph and Alex. Joseph is a recent UC graduate who works for Northrop Grumman, and Alex is a student at Walnut Hill High School.

Marvalyn Zix Community Relations Director: Marvalyn Zix

Marvalyn has an Associate's degree in Health Information Management from Cincinnati State Technical and Community College, as well as training in customer service, quality management, sales and risk management. She has served in the senior living environment, expertly matching seniors and their families with personalized living and care options, for more than 20 years.

"We grew up learning to have servant hearts, and working with seniors is a heartfelt way for me to express that. I want folks to feel a connection, to feel understood and to know that I truly hear them when they're sharing ideas and experiences. I am genuinely here to help in any way I can."

Marvalyn was born in Wilmington, Ohio, grew up in Goshen, Ohio and has family in the Cincinnati area.

Amanda Bell Wellness Director: Amanda Bell

Amanda has her nursing degree and has served as the Director of Nursing for more than five years.

"We are here to make residents feel loved and cared for and we accomplish so much more by working together. North Bend is a very family-oriented space. We're all very hands on and our residents feel like family members."

Amanda was born and raised in Cincinnati, has been married for 13 years and has two kids.

Tina Hochwalt Memory Care Director: Tina Hochwalt

Tina is a certified occupational therapy assistant and has a had a multi-faceted career at Summit Behavioral Health, Cincinnati Children's Hospital and a long-term care nursing facility.

"Throughout my 13 years in long-term care, I learned to integrate individualized treatments designed to maximize quality of life for our residents with Alzheimer's and other dementias. I was also granted the opportunity to design and adapt a sensory-enriched environment to promote maximum independence and quality of life, and I provided education to families and staff. Last year I was appointed to an 18-month position on Governor Mike DeWine's Alzheimer's Task Force. I love to give hugs, make residents smile, laugh and feel special. My heart grew when I toured Traditions and the memory care unit. They had me at 'Hello.'"

Tina met her husband, Matt, when he moved from Boston to Cincinnati after completing his degree in Optometry. They were married in 2008 and have three boys (including a set of twins). Their children go to St. Ignatius school which is very close to North Bend, and they love living in the area near family.

Robin Hoffman Activities Director: Robin Hoffman

Robin has a Bachelor's of Science in Recreational Therapy from Eastern Kentucky University and has worked with seniors for more than 20 years.

"North Bend is filled with laughter, smiles and great stories our residents tell. I am here for these reasons, as well as our BBET behavioral therapy program for memory care and our wonderful team. We believe in making eye contact with our residents, smiling and listening. Simple, but so important and worthwhile. I recently watched a 102-year-old resident FaceTime with her daughter, and to see the amazement on her face was really something special."

Robin and her husband, Fred have been married for 12 years.

Patricia Eilers Business Officer Manager: Patricia Eilers

Patricia was born and raised in Cheviot, a small town just west of Cincinnati. She was promoted to Business Office Manager with another community more than five years ago and feels it is her calling.

"The decision to come to Traditions was an easy one. I feel our Memory Care program is the best in the country and I enjoy working with seniors and love to hear their stories. I have an open-door policy for team members and residents, including one of my residents who often came to my office to sit and talk. She would arrive very anxious, but leave calmer and able to continue her day with less anxiety and more clarity. I enjoyed talking with her and hopefully easing her mind, and I always appreciate the knowledge and wisdom residents have to share." Patricia has two grown children whom she loves to spend time with, as well as two grand dogs she adores.

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