We are Cincinnati's premier provider of Senior Assisted Living, Memory Care & Independent Living.
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Our People

Our staff of professionals is trained in everything from the latest medical care and therapies to healthy and delicious meal preparation. Yet we make room for compassionate connections with residents to take precedence over the necessities of our job descriptions.

We are skilled professionals, yes. And we are here to connect with you in the spontaneous moments that make your life (and ours) more meaningful.

Larry Conrad Executive Director: Larry Conrad

Larry holds a Bachelor's degree in Hospitality Management and Business Administration from Rio Grande University, and became a Licensed Nursing Home Administrator in 2000.

"We have an opportunity to make a difference in the life of our residents every single day. It starts by listening intently. We are graced with the world's greatest set of walking encyclopedias under our roof. Traditions really instills and lives the idea that we focus on residents' dignity, what's important over just necessary in our daily roles, the power of socialization, choice, service and genuine care."

Larry and his wife, Sherlyn, have two sons, Joseph and Alex. Joseph is a recent UC graduate who works for Northrop Grumman, and Alex is a student at Walnut Hill High School.

Marvalyn Zix Community Relations Director: Marvalyn Zix

Marvalyn has an Associate's degree in Health Information Management from Cincinnati State Technical and Community College, as well as training in customer service, quality management, sales and risk management. She has served in the senior living environment, expertly matching seniors and their families with personalized living and care options, for more than 20 years.

"We grew up learning to have servant hearts, and working with seniors is a heartfelt way for me to express that. I want folks to feel a connection, to feel understood and to know that I truly hear them when they're sharing ideas and experiences. I am genuinely here to help in any way I can."

Marvalyn was born in Wilmington, Ohio, grew up in Goshen, Ohio and has family in the Cincinnati area.

Wellness Director: Amanda Bell

Amanda has her nursing degree and has served as the Director of Nursing for more than five years.

"We are here to make residents feel loved and cared for and we accomplish so much more by working together. North Bend is a very family-oriented space. We're all very hands on and our residents feel like family members."

Amanda was born and raised in Cincinnati, has been married for 13 years and has two kids.

Memory Care Director: Jennifer Miller

Jennifer is a U.S. Air Force veteran who has her Associate's degree in Business Management from Ashworth College. She has worked in dementia care for over a decade, in skilled nursing for nine years and has served as both an Activities Director and Director of Social Services.

"I've always been a voice for the vulnerable who was drawn to dementia care. I believe in the Varietas program 100% and in the way it enriches our residents' lives. Bonding with family members is a highlight of my job also. We cry and laugh together because it takes a village to care for a person with dementia. I am part of your village."

Jennifer and her husband met in the USAF and have been married for 34 years. They have two daughters, Ashley and Christyn.

Alexandra Eilers Move-in Coordinator: Alexandra Eilers

Alexandra has a Bachelor's degree in Communications from Northern Kentucky University and graduated Cum Laude in 2016. She has spent most of her working career serving seniors, beginning as a Life Enrichment Coordinator.

"I've always wanted to work in a career that felt fulfilling. Relationships are so important at every stage of life and I am thrilled when I am able to create a friendship and bond with one of our residents. I approach every resident and family member with good cheer, optimism and empathy, because you never know what people are going through. I am here to do everything in my power to help."

Alexandra's mom, Patty, is the Business Office Manager at North Bend and Alexandra has one sister, Ashley, whom she calls her best friend and role model.

Robin Hoffman Activities Director: Robin Hoffman

Robin has a Bachelor's of Science in Recreational Therapy from Eastern Kentucky University and has worked with seniors for more than 20 years.

"North Bend is filled with laughter, smiles and great stories our residents tell. I am here for these reasons, as well as our BBET behavioral therapy program for memory care and our wonderful team. We believe in making eye contact with our residents, smiling and listening. Simple, but so important and worthwhile. I recently watched a 102-year-old resident FaceTime with her daughter, and to see the amazement on her face was really something special."

Robin and her husband, Fred have been married for 12 years.

Culinary Director: Jack Scheck

Jack has his Associate of Applied Science in Culinary Arts (AAS) from The Art Institute of Cincinnati, he is Servsafe Manager Certified, a Servsafe Proctor/Instructor and has more than 16 years of culinary experience. He also happened to grow up alongside his Italian grandmother, who taught him to cook and prepare foods at a young age.

"This is my first time working in a healthcare-based culinary program and it feels like home to me. It makes me happy to provide delicious food to the older generation. I've had residents pull me aside to say dishes were some of the best they've ever tasted, and it's amazing to see their reactions. I make a point to interact with everyone before and after meals, as well as when I'm simply walking through the building. I want our residents to know they are heard and to make them feel at home."

Jack moved to Cincinnati to attend culinary school where he met his wife-to-be. They are planning on making Cincinnati their home.

Steven Doth, Jr. Maintenance Director: Steven Doth, Jr.

Steven was born and raised in Cincinnati and has an extensive background in the construction and repair fields. He has participated in multiple on-site safety and OSHA Training courses over five years in maintenance.

"I am so humbled by the residents, who I consider family. I am here to do whatever I can to make them satisfied and happy. One of my resident's moving companies broke an old, but cherished dresser recently. I just so happened to know a virtually identical granite piece I could recycle and retrofit to make the repair. The piece and the personal attention was priceless to her, and her reaction was priceless to me. I believe this type of thing is what I was made to do." Steven's family is his life, including his wife and blended family of five wonderful kids.

Patricia Eilers Business Officer Manager: Patricia Eilers

Patricia was born and raised in Cheviot, a small town just west of Cincinnati. She was promoted to Business Office Manager with another community more than five years ago and feels it is her calling.

"The decision to come to Traditions was an easy one. I feel our Memory Care program is the best in the country and I enjoy working with seniors and love to hear their stories. I have an open-door policy for team members and residents, including one of my residents who often came to my office to sit and talk. She would arrive very anxious, but leave calmer and able to continue her day with less anxiety and more clarity. I enjoyed talking with her and hopefully easing her mind, and I always appreciate the knowledge and wisdom residents have to share." Patricia has two grown children whom she loves to spend time with, as well as two grand dogs she adores.

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Our dedicated Cincinnati staff would love to show you all TRADITIONS at NORTH BEND can offer.
Visit us tomorrow?
Traditions is beautiful, the staff that we encountered were very nice. My brother said he would live there. We are excited for mom to be there.
What a warm and welcoming place. Very caring and attentive staff. Lots of great activities for residents with a lovely dining experience.
Andrew A.
What a wonderful community!
Greg A.
A warm and friendly place. Everyone is caring and helpful. The facility is beautiful with many things for the resident to do.